Pollen Music Festival, hosted by Spotify is one of the first concert events to be genre-less. To brand this unique and event I was inspired by vintage arcade games. The fun that can be had in an arcade reminded me of the bliss you might feel when listening to your favorite artist live. ​​​​​​​

A pixel font was used for all advertising. It measures 3px wide by 4px tall, with the exception of the letters W and M which need to be 4px wide in order to be legible. Creating a pixel font was a unique challenge because it is incredibly minimalist however each letter needs to be different 
My idea for an instagram ad was to create the welcoming screen for the faux arcade game that would represent the festival. I learned how to create and animate pixel art. Along with creating a retro nature inspired soundtrack to go with the visuals.
Anyone who attends a concert knows how impactful the wristband can be. It is the venue's gift to you and will represent all the memories you'll make while you are there. With this in mind I used my video game identity to create one of a kind wristbands. 
The frontrunners for my merchandise and fliers were Solange and Childish Gambino. I used their colorful pixel portraits to represent vibrancy and inclusiveness of this festival.
Event Flier 
Signage Concept
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